Quick.ly, an Idealab venture, connected with Interactivism to test its visual search engine app. Our goal was twofold: to gut check their design and to investigate how users utilize search engines.
Drafted an ad to recruit participants, including a link to a survey in order to gauge potential participants’ familiarity with apps and technology
Evaluated respondants’ general interest in our research opportunity and ensuring that they were not “professional” market researchers
Wrote a phone interview script and briefly spoke with the best candidates over the phone
Scheduled approximately a dozen candidates and invited them to our office where I conducted one-on-one interviews, in which I went over their search habits and second, I had them use the app–as they would their preferred search engine in order to conduct various tasks
Drafted a report including our observations and design recommendations
Met with our client and discussed both our design recommendations and user expectations
Ultimately, we saved our client both time and money with our recommendations and conclusions