User Testing - Diana Barraza
Diana Barraza designs digital products ranging from enterprise software to mobile apps. She focuses on interaction design, user research, user testing, wireframing and prototyping.
ux, user experience design, UI, visual design, interaction design, los angeles designer, diana barraza, mobile app, software, enterprise software, enterprise design, cisco, idealab, print design, graphic design, marketing, copywriting
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CHALLENGE, an Idealab venture, connected with Interactivism to test its visual search engine app. Our goal was twofold: to gut check their design and to investigate how users utilize search engines.


  • Drafted an ad to recruit participants, including a link to a survey in order to gauge potential participants’ familiarity with apps and technology
  • Evaluated respondants’ general interest in our research opportunity and ensuring that they were not “professional” market researchers
  • Wrote a phone interview script and briefly spoke with the best candidates over the phone
  • Scheduled approximately a dozen candidates and invited them to our office where I conducted one-on-one interviews, in which I went over their search habits and second, I had them use the app–as they would their preferred search engine in order to conduct various tasks
  • Drafted a report including our observations and design recommendations
  • Met with our client and discussed both our design recommendations and user expectations
  • Ultimately, we saved our client both time and money with our recommendations and conclusions