In 2014, my design program tasked my group with designing an experimental app for Spotify. While this was intended to be a live music centered experience, my personal research and user interviewing process led me to investigate how users learn about live shows and buy tickets. While my group project ended at the sketching and wireframing phase, I decided to continue this project in order to help users discover shows in their area and easily allow them to buy tickets.
After conducting our interviews, we decided to look for dominant traits in order to craft our personas. My persona, Allison, reflected the most common user needs and habits.
Soundcheck bridges music discovery and live show ticket purchasing. After logging in with Spotify credentials, a user will see all upcoming shows in their area. If they click on the “Just For You” tab, they will find recommendations based on their Spotify activity akin to Spotify’s Discovery Playlist. On the detail page for each artist/show, the user can buy tickets, browse top songs and view related shows from that artist. Each page can be saved and users can access their mobile tickets from the app’s menu.
Sketching, Wireframing & Prototyping
After sketching and wireframing the app, I worked on visual design. I adhered to Spotify’s palette and branding while bringing new UI elements including the elements surrounding mobile purchasing.To make mobile purchasing as simple as possible, I utilized the concept of allowing the user to take a photo of their credit card, which would then be applied. To make mobile purchasing as simple as possible, I utilized the concept of allowing the user to take a photo of their credit card, which would then be applied.
Roundup and Further Considerations
After testing my prototype, I found that Soundcheck was a usable and enjoyable experience following user testing that I conducted independently. Trusting lean methodologies in order to quickly develop this exploratory app, I would recommend this design for an optimal ticket buying experience.