Diana Shawn Barraza

Not just a designer, I'm an AI builder. 10+ years turning complex fintech, banking and healthcare systems into clear, high-impact products, previously at Square. I've driven activation lifts and shipped award-winning experiences by combining data, discovery, experimentation, and AI workflows to turn complex systems into clear, high-impact products.

See the work ↓ Open to opportunities

Square Banking product design work by Diana Shawn Barraza, former Square product designer

Square Banking mobile product design by Diana Shawn Barraza

Featured work

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Turning a pass-through account into a financial home

Growth Square Banking Insights

Leading with vision and customer jobs to be done to help Square sellers understand, move, and manage money.

Bill Pay cold start: add a bill, scan invoice, and auto-filled details

Tackling the Cold Start in Bill Pay

Square Bill Pay OCR Email Forwarding Payments

Found where 46% of sellers dropped off, then removed the step with OCR and zero-UI email ingestion instead of improving it.

Square Banking Checking home and virtual debit card details

Decoupling the debit card from Checking with virtual card-first onboarding

Square Banking Debit Card Growth

Creating a faster path from account creation to usable spend through virtual card-first onboarding.

Square Bill Pay vendor payment acceptance with Plaid bank connection

Getting vendors to trust their first Bill Pay payment

Square Bill Pay Payment acceptance Plaid

Introduced a secure bank connection flow so vendors could accept Square Bill Pay payments with less friction and more confidence.

Cutting tour confirmation from hours to minutes

Internal Tools Real Estate Management

Redesigned internal tour management to cut confirmation time from hours to minutes and help buyers compete during the 2020–2021 housing boom.

Helping buyers shortlist homes faster on mobile

Real Estate Buyer Experience Search

Mobile search experience helping buyers discover and evaluate homes faster.

Heal primary care before and after: on-demand matching vs selecting a primary care physician

From one-time visits to ongoing primary care

Healthcare Primary Care Patient Experience Medicare

Redesigned doctor selection from urgent-care booking into a PCP matching experience—building trust, meeting Medicare requirements, and increasing repeat visits.

Heal physician monitoring: patient detail with blood pressure trend chart in iPad frame

Preventative care with data-driven patient health monitoring

Healthcare Data Visualization Health Monitoring CES Innovation Winner

Gave Heal doctors visibility into chronic care at home—key to Medicare approval, repeat visits, and preventative in-home primary care.

Experience

	Square Senior/Staff Product Designer · Banking & Bill Pay	2023 – 2026
	Flyhomes Senior Product Designer	2020 – 2022
	UCLA Extension UX Iteration Instructor to Educator	2020 – 2022
	Vetted Petcare Senior Product Designer	2019 – 2020
	Heal (on-demand health care) Product Designer	2017 – 2019
	Freelance Product Designer	2015 – 2017