Diana Shawn Barraza: Product Design Leader | UX/UI | Educator

Diana Shawn Barraza is a seasoned Product Designer (UX/UI). I excel in designing first-class consumer and enterprise experiences that move metrics.

ios, ux, user experience, ux writing, visual design, ui, mobile app, software, interaction, los angeles designer, mobile app designer, product designer

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Hi, I'm Diana Shawn Barraza (she/her), a Los Angeles-based product designer.

I’m Diana (she/her), a seasoned and passionate product designer currently helping sellers pay their vendors at Square.

Having a holistic understanding of UX, visual design, research, and discovery methods, I’m an enthusiastic collaborator who helps build product that drives value. With a strong multi-platform B2C and B2B design background, I ensure high-quality implementation and continuously think of opportunities beyond outcomes. Proudly Latinx in tech.

A brief rundown of my recent career history:

Feb 2023 – Present

Square

At Square, I’m committed to helping sellers pay their vendors easily, while thinking of a simultaneously seamless vendor experience. Check out Square Bill Pay in our Dashboard and Invoices app to learn more.

Dec 2020 – Nov 2022

Flyhomes

At Flyhomes, I wore many hats and worked on both the customer-facing homebuying squad, as well as the internal tools squad. Working on the Flyhomes app and site, I focused on our search experience and home tour booking experience. For our internal users, I worked with a cross functional team to redefine the tour request process in our internal platform and automating it using a workflow.

Mar 2020 – Nov 2022

UCLA Extension

In my spare time, I taught over 100 students at UCLA Extension. I wrote all curriculum for my UX II Iteration course and was named a Distinguished Educator in the UCLA Visual Design Department in 2020.

Mar 2020 – Dec 2020

Mesh

At this social media startup, I worked closely with our CPO (ex-Reddit), to design a proof of concept app for groups and communities. Focused on community safety and inclusivity, I drove our user research, onboarding experience (including extensive research work surrounding pronoun selection), group creation flow, chat and post experience, and moderator tools.

May 2019 – Mar 2020

Vetted Petcare

At Vetted, I helped bring veterinarians to pet owners’ doors.
Focusing on increasing conversion and elevating our mobile experiences, I redesigned Vetted’s booking flow and patient dashboard. With a redesigned booking ﬂow, this work helped to reduce rescheduled appointments and support calls. Additionally, I worked on a telemedicine proof of concept.

Nov 2017 – May 2019

Heal

As Heal’s lead designer, I worked on experiences that brought a doctor to patients’ homes and made healthcare more accessible. Highlights include working on patient health monitoring using third-party devices in addition to the first Apple HealthKit and Health Records integration. Primary care doctor selection and iterative improvements to our booking flow. In 2017, we were highlighted as the app of the day in the App Store.

Jan 2015 – Nov 2017

Interactivism

Working at a boutique UX agency, I worked with clients including Cisco Metacloud/Metapod on their cloud management system. I worked to maintain the UI library as well as net new features.

Say hi at hello@barrazaxd.com | LinkedIn